The NBA sponsorship spending has been growing since 2010 and reached a figure of 1,120 billion in 2018, compared with $536 million in 2010. The NBA is going to compete with the NFL soon enough if you keep in mind that it has one of the most generous and participating sponsors. Basketball is a sport that earns billions.
Nike`s Swoosh has already become a traditional decoration of NBA players` jerseys. The brand value gain for the first months of 2020 was $143 million. Apart from being a sponsorship leader, Nike still holds one of the most notable sneaker deals ever. Jordan Sneakers have earned over $1 billion for their ambassador Michael Jordan since its setup and Nike itself earned an estimated income of $3.1 billion
An insurance giant State Farm is the most active NBA sponsor with its incredible share of 68% of properties in the insurance category. Its brand value gain was equal to $58 million at the beginning of 2020. State Farm has made a huge step when it signed a deal with one of the most prestigious NBA teams the Atlanta Hawks back in 2018. The sponsor has covered the costs of former named Phillips Arena renovations which were equal to $193 million.
The NBA official timekeeper had only $16.7 brand value gain for the previous months but still remains one of the biggest and honorable sponsors with 45% properties share in the accessories category. Tissot had the partnership deals signed with the Chicago Bulls and Washington Wizards. The main source of income for Tissot is placing a logo in the only perfect place – right below the main clock during the game.
No one left behind
There are truly a bunch of famous companies that are NBA sponsors apart from the leaders of our list. The most well-known of them are Adidas, Gatorade, Coca-Cola, McDonald`s, Lexus, and many others. These are the leaders in their categories and keep the most portion of their category properties share.
The National Basketball Association is becoming a true commercial titan with plenty of sponsors from all spheres possible. The most known of them are giants like Nike or State Farm plus many others and it`s hard to find a large company that wouldn`t be an NBA sponsor.
Is basketball the richest sport? What do you think?
You can also read about Slumdog Millionaires: 5 NBA Players Whose Lives Have Changed Thanks to Basketball.